Ada tokoh Marketing yang sekarang gue gemari.
Jay Levinson, author of Guerrilla Marketing
In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger.
He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.
“Seth not only gets it, he gives it as well. Unleashing the Ideavirus is living, livid, vivid proof.”
Doc Searls, co-author, The Cluetrain Manifesto
Godin is endlessly curious, opinionated and knowledgeable on a wide variety of subjects. He is a relentless marketer …and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should and will function.”
“Congratulations! Finally someone has got the right feeling of how marketing should be managed. I believe in the power of an ideavirus manifesto. Why? The book reached me last week and I soon spread this idea with my friends here in LIMA PERU.”
Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes “sneezers” (influential people who spread them), “hives” (populations most willing to receive them), and “smoothness” (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read.
Howard Rothman, Amazon.com
“Advertisers are going to have to learn how to deliver messages with frequency and low costif they are to cope with the increasing competitionfor the consumer’s attention. Seth Godin’s Permission Marketing is a big idea.”
Lester WundermanChairman-Emeritus of Wunderman Cato Johnsonthe largest direct-marketing firm in the world, author of Being Direct.
Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn’t work as well as it used to-in part because there’s so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.”
William C. Taylor, Founding Editor, Fast Company